Starkl is a trust-minimised Bitcoin light client that brings verifiable BTC events on-chain.

Project overview
Starkl consolidates a wallet + SPV light client + proof/verification toolchain in a single monorepo. Near-term deliverables include a Stylus on-chain verifier beta, a minimal reference bridge primitive and partner pilots. The code is open-source under a permissive licence and accompanied by developer docs, test vectors and one-click examples.  

Challenge

Having been recruited as the founding product designer, I was responsible for building a catchy product and branding from the ground up. I had to create both a clean, seamless dashboard that developers could onboard without hiccups. My objectives were to ideate and deploy a working UI for this as well as the core brand so as to attract a foundational userbase and present a slick product for investors

Branding
Starkl has the potential for mass web3 adoption  with a universal use case, but the founder needed a complete branding architecture from scratch.  There is excellent UI  potential but it platform needed to lay its foundations so as to lead to a thriving user base.

Investor Narrative & Pre-Seed Deck
I created Starkl’s pre-launch investor deck from scratch, shaping the product story, visual identity, and market opportunity to support early-stage fundraising and strategic outreach.

Dashboards/UI
I built a visual identity system that reads as “credible infra” and scales from docs to dashboards. I defined a voice and narrative playbook, with modular copy blocks for pitch, site and grant materials.I shipped a lightweight brand site and asset kit so partners and press can reference Starkle consistently.

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Impact
The brand identity canvassed the layout of the pitch deck and logo, which helped bring it from 0 - MVP as a credible product for investors and grants. 

Furthermore, this was able to ideate it to a usable product that could be pushed to an audience on GitHub and Twitter. The resulting UI was something that made it stand out as a easy-to-use product that allowed for increased user traction.

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